there’s always so many pasobilities with old el paso. going from tuesdays to any day and even game day, old el paso shows consumers there’s one brand and one brand only that helps people celebrate, connect, and have fun with friends and family through a range of innovative products.
we created a new look and feel for the brand by refreshing the previous campaign with anthem, product tv spots, and product-focused social.
role: senior art director + designer
copywriter: spike mcclinton
cd: will isom
director: james lawes
production house: splendors.tv
“the waterboy” was a popular football movie that came out when the watt brothers were growing up. the movie claimed that water was better than gatorade when it came to game day hydration. and now we’re making the claim that tacos are the better game day food compared to hotdogs and burgers.
we created a tv spot and product-focused social featuring the watt brothers with the help of the original waterboy director, frank coraci, to establish oep as the go to game day food.
role: senior art director
copywriter: spike mcclinton
cd: will isom
director: frank coraci
with groceries this fresh now available in florida, it’s not just delivery, it’s kroger over-delivery. we guarantee fresh or we’ll make it right with our refrigerated trucks to keep fresh food fresh.
we created a service-focused tv spot, radio, digital banners to launch kroger's new delivery service.
role: art director
copywriter: melissa orr
gcd: ani munoz
production studio: hornet
the #1 brand choice for effective and gentle occasional constipation relief. it has made a social presence by its claims of no sugar, no preservatives, and no gluten. it also naturally relives gas, bloating, cramping or sudden urgency without any harsh side effects.
we created a new look and feel for the brand by refreshing the previous campaign with anthem and product-focused social videos.
role: senior art director + editor
copywriter: kara torrisi + max walker
acd: eirinn spekter
photographer: jon cospito
prop stylist: maeve sheridan
pure leaf crafts real brewed iced tea using the highest quality tea leaves without any artificial flavors. real variety. real brewed. their tea masters are committed to finding the finest ingredients to ensure the teas taste delicious.
we created three asmr social videos that emphasized the product, flavors, and ingredients of pure leaf teas.
role: art director + designer
copywriter: melissa orr
cd: mussashi shintaku
Director: michael schrom
for years, cotton has been the fabric of our lives. we’ve shown consumers that cotton is the superior fiber when it comes to style, comfort and wellbeing. but consumers actually know very little about their clothes and where/how they are made.
we created social videos to bring the story of where cotton clothes come from (i.e. the ingredients). by using interesting and compelling facts to inspire ah-ha moments, we showed that cotton has the natural advantage. the fabric that’s better for our environment and better for us.
role: art director
copywriter: jon gruber
cd: cassandra anderson
the thirteenth amendment of the u.s. constitution, which purported to abolish slavery and involuntary servitude, included an exception for criminal punishment. as a result, slavery is still legal and normalized in our prisons and jails.
we created a digital campaign featuring an ai president lincoln to urge the 2024 presidential candidates in ending the exception to the thirteenth amendment. we also used ai technology to assist in writing a speech for president abraham lincoln that he would have given to end slavery.
role: senior art director
copywriter: spike mcclinton
cd: will isom
cd: taylor lucas
aveeno is the leader in restorative natural ingredients, including oatmeal and soy. these ingredients are derived from nature and uniquely formulated to optimize skin's health and beauty. but do we know the specific benefits of each ingredient on our skin?
we created social videos to captivate and educate aveeno’s audience about the benefits of oat and soy for their skin. by partnering with an aveeno principal scientist, we were able to deliver scientifically verified information in a few digestible videos.
role: art director
copywriter: melissa orr
cd: caroline dudich
director: david b. godin
dp: tyson vanskiver
photo studio: big breakfast photo
editing studio: uppercut
sound engineer: michelle kerzner
as america’s no 1 sensitive skin detergent brand, ‘all free clear is committed to helping clothes both look great and feel comfortable on sensitive skin. in addition to the clean, comfortable clothes you expect from all free clear, clean and care uses a new fabric smooth formula with keratin and vitamin e to smooth fibers and promote elasticity.
we created product-focused tv spots and product-focused social to launch ‘all’s new clean & clear detergent that promises to get clothes clean while keeping them comfortable.
role: art director
copywriter:garrett wheeler
cd: cassandra anderson
cd: lea ladera
introducing pure leaf iced tees - our very own limited edition t-shirt, sweatshirt and matching shorts line, to help promote the many popular flavors of pure leaf on national iced tea day. each of these items comes in colors inspired by 6 of pure leaf’s most popular flavors. tees and hoodies feature a black tag with the pure leaf icon and the brand’s mantra #noisbeautiful. and all swag has an “insiders” tag sewn into the back neckline that mimics the bottle tag, discreetly giving a nod to pure leaf fans. the merch is sold on pureleaficedtees.com, created just for the collection. and we created a personality quiz for shoppers to take so they can pick the flavor that suits them best. this was based on color and personality-type.
we created limited edition merch for pure leaf for national iced tee day. we also created social assets and partnered with 10 influencers to represent their favorite pure leaf tea flavors.
role: art director + designer
copywriter: melissa orr
cd: mussashi shintaku
with so many pasobilities, old el paso has a lot of delicious game day grub to choose from. but how do you decide what to make? let’s see what the favorites are when it comes to game day spreads.
we created olv's for amazon prime's thursday night football by partnering with charissa thompson to talk about the different game day dishes oep can add to the line up.
role: senior art director
copywriter: spike mcclinton
cd: will isom
what happens when old el paso stand ‘n stuff taco shells collide with cinnamon toast crunch cinnamon sugar cinnadust? you get sweet cinnamony dessert taco shells, ready to stuff with everything from ice cream to cheesecake filling to bananas and whipped cream.
we launched old el paso’s first-ever custom collab pack featuring jj watt x justin jefferson. to hype up this unique collaboration, we created sizzle videos, mvp (most valuable taco) trophy, and posted an online ai stunt that took place in las vegas.
role: senior art director
copywriter: spike mcclinton
cd: will isom
america's trusted brand for over 70 years. a clean the whole family loves #countonclean. there is no substitute for human connection specially when it comes to family.
we created a new look and feel for the brand by refreshing the previous campaign with anthem, lifestyle, and product-focused social videos.
role: art director + animator
copywriter: jon gruber
photographer: kevin kuehl
what makes breyers frozen desserts so creamy and delicious? well the ingredients, off course. breyers partners with american farmers for 100% grade a milk and cream that comes from cows not treated with artificial growth hormones.they also work with the rainforest alliance and others to ensure that every speck of vanilla and all fruit that goes into our products is 100% sustainably sourced.
we created a digital campaign with a new anthem, olvs, and product-focused social videos.
role: art director + designer
copywriter: garrett wheeler
cd: cassandra anderson
introducing the new delivery savings pass offered from kroger. customers can purchase delivery savings pass allowing them access to one year of unlimited free grocery delivery on orders $35+ placed via the kroger co family of stores website or mobile app for one low annual fee of $79.
we created a service-focused tv spot to help launch kroger's new delivery savings pass.
role: art director
copywriter: melissa orr
gcd: ani munoz
production studio: hornet
intercollegiate athletes are faced with mental health challenges because their lives are jam-packed with the pressures and demands of college sports. to be able to thrive in this environment, athletes practice saying no - to over-committing in order to give themselves room for self care and no to obstacles that might stand in their way of success.
we created social videos by interviewing two collegiate athletes. we asked them to explore how they say “no” to take care of their mental health and talk about the greatest barrier they’ve overcome by saying “no” to what stood in their way and what their loftiest goal is.
role: art director
copywriter: melissa orr
cd: mussashi shintaku
the magic of uber. effortless experience that deliver possibility to your fingertips. experience the best of your local area from food and so much more. an updated product experience gives you the time and energy to do more of what matters to you. tap a button, unlock restaurants and deals you’ll love with an uber eats account. signing up just got easier.
we created a digital campaign with a new anthem, illustrations, and product-focused social and digital assets.
role: art director + animator
copywriter: melissa orr
cd: mussashi shintaku
illustrator: arnu
jbl is known for being a giant in the field of sound engineering and produces a vast range of quality speakers. the JBL Link 20 product launch sets this speaker apart form other speakers in the market. this new speaker has the Google Assistant built-in thus making your own personal Google. Always ready to help.
we created a product-focused olv to demonstrate the smarts of the google assistant along with the legendary sound jbl is known for.
role: art director
copywriter: al smith
cd: sam sefton
gravitas's new workleisure collection looks like luxury, washes and wears like activewear. it’s boarding pass and boardroom-ready.
we created a digital campaign consisting of a photoshoot and social videos by partnering with real moms and influencers. we wanted to showcase how the dresses can seamlessly transition from your everyday roles in a single day, in a single dress.
role: art direction intern
photographer: georgia nerheim
alka-seltzer is synonymous with relief and as we enter football season (also, cough/cold season and/or drinking occasions), we want to keep the entire portfolio top of mind for consumers looking for relief. from a cough stopping someone from attending a game or the thought of a hangover the morning after keeping them from cheering on the game-winning touchdown, alka-seltzer wants to be there for fans.
we created a digital campaign with olvs posted specifically on twitter. we teamed up with hall of famer, shannon sharpe to be alka-seltzer’s monday morning quarterback, and to keep fans saying yes all season long. we also created shannon sharpe themed gif responses for when people tweet at the brand.
role: senior art director
copywriter: kara torrisi + max walker
acd: eirinn spekter
cetaphil is looking for content creators with a passion for skincare to help with cetaphil’s tiktok channel from december 1, 2022 to january 31, 2023. three (3) finalists will be chosen to join the cetaphil c-suite team, and each will receive $15,000 (paid in two installments) and swag for their contributions.
responsible for creating relevant, engaging, relatable content for cetaphil’s tiktok. this position will help people stop confusing us with our competitors (who are mid), make us relevant on the platform without looking cheugy, and collaborate with the rest of the team on how make gen z fall in love with cetaphil.
to launch the search for our cetaphil c-suite program, we leveraged our “recruiter” influencer partners to create announcement videos for both their own channels as well as cetaphil channels. we also designed a line of swag to be gifted as part of the c-suite program.
role senior: art director
senior copywriter: max walker
acd: chloe rask
cd: cindy park
in 2021, the world cheered as powerful women like naomi osaka and simone biles said ‘’no’’ to expectations, pressure, and their sponsors. it echoed what women experience in their daily lives: burnout, exhaustion, and pressure, but without the protection of a large platform or safety net. pure leaf responded by taking on the cost of saying “no.”
together with allyson, we invited anyone to apply for a “no” grant through a simple mobile application process. on launch day, we conducted widespread media pitching, in english and spanish, to general news, multicultural, entertainment/lifestyle, food and beverage, local news, and ad trade publications, sharing key campaign messaging, statistics, and visual assets to drive editorial and social coverage. by the end of 2022, 100 women will receive “no” grants, and pure leaf has committed $1m over the next three years to expand the program.
role: art director
copywriter: melissa orr
cd: mussashi shintaku
pr agency: edelman
amazon and cotton are partnering to bring back the cotton style house: holiday edition. A highly curated cotton collection inspired by a select group of fashion and lifestyle trendsetters in collaboration with celebrity debby ryan.
we created social asset and videos to showcase the partnership between amazon x cotton this holiday season. we worked with fashion influencers to promote the cotton shop, offering a variety of cotton products from clothing to home decorations fit for every the holiday season. .
role: art director + designer + editor
copywriter: skylar braswell
cd: cassandra anderson
cd: lea ladera
